Western Digital Black SSD

In addition to the “Get Ahead Of The Game” campaign launched in Fall 2017, Western Digital asked us to introduce WD Black SSD as the new ultimate performance SSD for PC Gamers. This character’s personality, pose, and art direction needed to reflect one that not only got ahead, but obliterated the competition. The campaign was released globally in the form of print ads, posters, digital ads, and POP.