Uber Brand

With the recent unveiling of their new brand, Uber asked us to create a site that would express the rigorous labor behind the recent change and could also be used as a hub to showcase and share all the work being created around the globe.

One of Uber's newfound pillars was to bring back the U so we naturally made that one of our jumping off points. By considering its detailed guidelines, we created a grid system that used the U to its full potential. There was an abundant amount of information which required us to go with a clean and modern aesthetic for the overall look.

The biggest feat was to showcase the new brand in a seamless, exciting, and easy to share way. Using simple tricks like hovers and click-and-drags, we were able to show the brand and its changes through a new lense and created a user-friendly experience that everyone can enjoy.