This Is A Problem
This first phase introduces the problem of technology taking away from wonderful, real life experiences. We present a poster series that is inspired by Rene Magritte’s “This is not a pipe.” The painting reflects our message because much of today’s society believes that experiences seen through a computer screen fully represent what they would be like in real life when, in reality, it greatly limits the experience. We present each device in their actual size to emphasize the limiting factor and place them in settings where kids can have the most exposure to them.
This Is A Commercial
Phase two answers the questions “How much of the experience is wasted?” and “Do kids really care?” . By highlighting the absurdities of experiencing a concert through a screen, the ad allows the viewer to more fully grasp the importance of real-life adventures. The video starts by a representative talking about an opportunity to see Beyonce in concert. He then escorts them into the auditorium where he gets them excited for the show. He unravels the curtains to a video of Beyonce in Concert. The children are shocked and upset but also very confused. The video ad is played on Youtube, where kids often spend hours watching videos they claim are important.
This Is A Solution
Phase three also poses a question to the kids themselves: “Would you rather watch other kids play, or be the one playing?”. Each installation gives different options for activities. Kids can enter a social media contest by using #ThisIsMyLife and posting it through various platforms, thus showing a more productive way to use technology while living a more experienced life. The website has insight to alternative activities other than using technology and how to get started.
*Playground: You can be on your iPad. You can watch others play. You can ignore this playground. Or you can go down the slide. You can swing and feel the wind. You can make new friends. You can experience something new
This Is A Life
In conclusion, kids and organizations that are seen to experience life and use the #ThisIsMyLife tag will be selected at random to receive prizes like sports equipment and trips to outdoor adventures like the beach, indoor rock climbing, camping, and museums. By doing this, we supply a solution to the problem- confirmation for the children that there is more to life than what is on a screen.