The client wanted the logo to remain looking professional, elegant, strong, and not frail looking. There was strong opposition with using common things like flowers and script font. The inspiration behind the chosen logo came from Bodoni which reflects a combination of professionalism and elegance. I took out the stems of the type in order to allow the viewer to connect what is missing and I kept the most prominent areas. The serifs were stylized in order to keep the whole logo looking consistent and original.
Along with the logo the new website needed to be simple, clean, and on brand. The client requested certain tabs for certain content but palette, photography, typography, full edits, and design were done by me.
To see the full working site visit womenministers.ag.org