Our first step to bring forth awareness uses Facebook to make people understand the severity and speed of this problem. "Every 30 seconds someone is being trafficked". An alarming statistic that leaves no room for procrastination.. We use this and pair it up with a Facebook hack, where fb users would get their friends and loved ones "erased" from social media every 30 seconds which would show up on their news feed as a "life event". Their profile pictures would be turned to black and profiles would be gone, symbolizing how people lose their power and agency when they are trafficked into slavery. Each person erased will also have a GIF playing in a loop, giving the user a moment of reflection and call to action.
Facebook looped GIF
Hong Kong's MTR trains are a main source of transportation for the average person. About 4.71 million people use it everyday, making it an essential place to communicate our idea. While people are waiting for their train, our main message of Erase Slavery would appear on the window and when the train pulls up, statistics of slavery and our message would be fully revealed. In an instant the message appears and is erased, paralleling the concept.
Along with the train windows, people will be able to see and experience someone being erased before their very eyes. Using the train tunnels as an asset, we would create an animation using the imagery of a person being erased as the train travels, showing how fast someone can be gone in this industry. Posters inside will call out train riders to look up and out the window to see what happens.
*Poster: Look up before they're gone. In the 30 seconds of riding this train, a person is trafficked and forced into human slavery. Visit our website and join the movement against human slavery.
When traffickers trick, coerce, and/or kidnap people into slavery, their victims experience a tragic loss of power and identity. Many victims are people who wanted a better future and were deceived. To reflect this loss of power, we would place partly-erased images of people throughout the city – showing both how traffickers essentially erase people from society, and how potential victims are all around us.
Our interactive web site also parallels the concept of individuals being erased and the speed of which it happens. Users are allowed to "erase" our splash page with the movement of their cursor, which reveals a statistic or fact about human trafficking. Every 30 seconds the statistic refreshes to a new one, keeping the user engaged and informed.
The website also contains documentaries of brave people who have rescued these slaves and the process of the mission.
In addition, we want to provide the people of Hong Kong the best information about this epidemic . By using hard evidence, we have a heat map that contains the city of Hong Kong and all of the spots that are known to have had human trafficking. Users can search for their area to learn more and to possibly report any suspicious activities.