Easterseals

Easterseals, a non-profit that offers programs for people with disabilities, wanted to remind us all to see past disability and appreciate individuals for who they are. At the same time, the century-old organization needed to reclaim relevance to the modern world. We developed a campaign that directly addressed preconceptions we’ve all admittedly had, with a social component to help the message spread among today’s audiences.

Copywriter: Crystal Small