3d Coleman lanterns will illuminate billboards and bus shelters during night hours, challenging the viewer.
Before lunch hours begin, office building lobbies will be made to look and sound like nearby outdoor environments. When the elevator doors open, 9-5ers will be able to learn more about each space and featured gear for their next adventure.
After passing though the outdoor themed lobby, participants will be directed by illusion like images to cross, skip, and swing to nearby Coleman sponsored event.
Coleman will kick start the thrill of an adventure by hosting events that feature music, food trucks, and street challenges that will give participants the chance to try out Coleman gear and set off on a new, unexpected adventure.
The Coleman app will help users better prepare, familiarize, and organize their next outdoor adventure through a quick and simple platform. Users can:
Locate, book, and share their trips.
Find and create their won hikes and trails with GPS mapping.
Share their outdoor tips and trick with others by posting questions and answers.